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The use of chatbots

Chatbots are automated dialogues based on software and used on platforms. They are regarded as one of the most promising digital trends of the future. As virtual assistants, they answer questions in a personal and human way. They can, but do not have to, be used in conjunction with an avatar.

Opportunities and challenges

Bots offer enormous potential as a marketing channel and can be used for many areas of communication. Wherever companies have a customer contact, a chatbot can be used. This allows companies to increase their reachability, which leads to better customer service. For chatbots to be accepted by customers, they must offer real added value, have personality and enable flexible dialogue.